Resisting Warwick of the Future

University essay from Lunds universitet/Företagsekonomiska institutionen

Abstract: This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.

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