E-Loyalty: companies secret weapon on the Web

Abstract: Customer's loyalty is becoming an area of great interest for companies. The
rapid development of technology and internet has diverted company's
direction to retain e-loyalty. Customer loyalty has a direct impact on the
revenue and profitability of a company. The website interface plays an
imperative role in customer e-loyalty. An interactive and content full
website creates added value and highly motivate customer repeated visits
(Thelwall, 2000). In first chapter, we will briefly discuss the concept of
customer e-loyalty and importance of website design in Business to Consumer
(B2C) context and why customer eloyalty and effective website design is
essential for company's long-term profitability.