Wrist-Trading

Abstract: Wearable electronics is the technology on everybody’s lips as of 2015. Different companies release smartwatches almost once a month. One of Jayway Syd AB’s clients is the trading bank Nordnet and together they saw an opportunity with trading in combination with smartwatches. This master’s thesis describes the process in which the possibilities around smartwatches and trading were explored with the goal being to create an MVP (Minimal Viable Product) as a concept of a Nordnet smartwatch app. Another goal, apart from creating the concept, was to make the app as usable and as user friendly so that Nordnet customers actually would be inspired to purchase a smartwatch. To achieve this highly set goal the guidelines provided by the UX specialists were followed and this thesis describes the different stages the development went through to finally land on an MVP. This thesis commenced with an investigation phase in which both the public’s perception of wearables — and smartwatches in particular — and trading were investigated. When a clear view of the two aspects was formed the design work was initiated, starting with exploring the opportunities around navigation. The question this phase centered on was “how much information is possible to squeeze in without making the app too overwhelming?”. Once the hierarchy was decided, it was time to determine exactly which information was to be included in the limited space. To untangle this, Lund University’s Finance Society (LINC) was consulted in a focus group. When both hierarchy and information were decided upon, the graphical and detailed design phase commenced. The Lo-Fi design was created and evaluated, whereupon improvements were made and applied on the Hi-Fi prototype. This prototype was reviewed by the stakeholders and further alterations were made prior to the development phase. The final product is an MVP, which was evaluated in a usability study with both interaction designers, experienced Android Wear users and LINC. The result was highly appreciated among experienced stock traders, as well as interaction designers, confirming that the goal of this thesis was reached!