SHE entrepreneurs : The challenges of female Swedish entrepreneurs in international business

Abstract: Entrepreneurship is the key to a functioning society and global economy. To be entrepreneurial means not only to see and discover opportunities, but also to develop and refine these opportunities. There is evidence saying that entrepreneurship is not equal for men and women. Sweden is considered a strong and stable country with values that promote gender equality, but even in this country there are societal structures and phenomena that sometimes hinders female entrepreneurs from reaching the same success as male entrepreneurs. The aim of this thesis is therefore to explore Swedish female entrepreneurs and the challenges they face when conducting international business. Furthermore the thesis will try to explore what challenges they face in foreign market entry due to their gender as well as try to provide future female entrepreneurs with information on how to avoid or handle the challenges they might face due to their gender. There is a gap in literature regarding this subject.  The reviewed literature presents the international business environment and internationalization as well as entrepreneurship and the opportunities thereof. It also presents the occurrence of gender inequality in business. The conceptual framework is to illustrate how all parts are connected to the subject and to each other like a circular cycle. To ensure thorough research a qualitative method with an abductive approach is used. Both primary and secondary data have been used. The empirical data was collected through interviews with five Swedish international female entrepreneurs from different industries. The analysis was made by cross examination of the empirical data and the literature. Female entrepreneurs face challenges in international business but can often choose to use it as an advantage. There are social structures that need to change for the business environment to become more equal both in Sweden and internationally.