Architectural Concepts in Retail Research

University essay from KTH/Ledning och organisering i byggande och förvaltning

Abstract: The Retail industry is one of the most important areas in the Real Estate field. In retailing, design involves several aspects to create a communicative and attractive environment. Retailers are in an incessant search for the most vanguard design methods for branding promotion and customer attraction. Therefore, the architectural design is a significant strategy to increase commercial performance and a vital element for the store environment. This research aims to investigate the architectural concepts in retail research and to comprehend the design strategies for the spatial attractiveness. Based on the retail design research reviews, it is expected to find and comprehend the relation between available architectural concepts in retail research and the application for the shopping experience.

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