The Emerging Concept of Photo Tourism: Söderslätt as a case

Abstract: The tourism season in Europe is mainly limited to a few months in the summer. Thus, there is a need to develop attractive tourism products that can contribute to an extension of the tourism season. Photo tourism, which is based on the breakthrough of digital cameras, camera function of cell phones in combination with the use of computers among the general public, is one of the tourism products that could meet the tourist destination‟s need for extending the tourism season. Photo tourism, which consists of complex elements, is an innovative form of edutainment. Söderslätt, a tourist destination in south Sweden, is chosen as a case study. The thesis describes what the photo tourism product in Söderslätt could be like, and how to make it sustainable. Based on the case study, the thesis further analyzes and justifies photo tourism as a new form of edutainment which brings new contributions to edutainment and sustainable tourism.