The H&M Group: Enabling the Future : An anthropological discourse analysis of The H&M Group Sustainability Report 2016.

Abstract: Initiatives in Corporate Social Responsibility (CSR) are getting more pronounced than we as a society are used to, and spurs confusion over the perceived dichotomy between corporate ethicising and profitability. H&M is a company engaging in these initiatives, and their manifest of CSR will be analysed for discourse content. Themes such as social institutions, contrasted groups, individuality and collectivism and agency emerge within the pages of the H&M group’s sustainability report.