Measuring and Evaluating the Supply Chain by implementing the BSC and investigating the quality of the Supply Chain: A case study at Giraff Technologies

Abstract: In today’s world, globalization has increased the competition among companies and functioned as a factor for increased product variety, increased amount of customized products and shorter product life cycles. Supply Chain management is considered one of the most critical strategies for increasing organizational effectiveness and enhancing the customer service. Supply Chain needs to be evaluated based on its performance of how efficient and effective it is. Quality on products and processes has becoming even more critical to companies’ success. Zero defects on the components and parts that meet the customers’ needs are important for the quality of the final products and quality efforts can decrease the costs throughout the Supply Chain. Moreover, Supply Chain’s cost identification is getting even more important in order for the companies to evaluate the performance of their channel and realize the efficiency of their activities based on their supply chain processes. The purpose of this thesis is to investigate how the implementation of a performance measurement system can assist companies to improve the Supply Chain based on the identification of the relation between the evaluation of the Supply Chain and the quality and service that is provided to the customer. Moreover, the cost of the production and the after-sales service is measured, in order to have a clear image of the Supply Chain performance. A case study company, Giraff Technologies, was examined and investigated further in order the author to be able to support the results and the analysis of the primary research combined with the analysis of the literature review. Based on the results of the research it can be said that the quality performance of a company and the service that is offered to the customers can be enhanced through the measurement and evaluation of the Supply Chain performance. Better collaboration with the suppliers and customers, customer focus and continuous improvements are ways to improve not only the Supply Chain but also the quality and the service that is offered. The production cost is considered as a factor that can be influenced positively or negatively by the Supply Chain performance, whereas the after-sale service cost is not clear if it can be affected immediately from the Supply Chain performance.