FOREIGN POLICY AND ITS FRAMING TO DIFFERENT AUDIENCES A qualitative study of Swedish feminist foreign policy communication in four countries
Abstract: This thesis aims to investigate whether and in what ways Swedish foreign policy actors framefeminist foreign policy differently for audiences. The focus of this thesis concentrates on thesingle case of Swedish feminist foreign policy and contains comparative elements. This policyarea was chosen with an aim to compare policy framing to domestic audience in Sweden andto three different national audiences in the USA, Germany and the Russian Federation.Two fundamental theoretical assumptions of persuasion and framing in international politicsare central in this thesis and provide supporting ground for analysis of framing differences fordomestic and various international audiences. Carol Bacchi’s framework for policy analysisand different components of frames was chosen in order to set out an analytical frameworkand to study framing of the feminist foreign policy.Thesis is built on a qualitative research design that was guided by the concept of triangulationand was based on a qualitative text analysis. The findings demonstrated that Swedish feministforeign policy framing does not really differ in all four contexts chosen for analysis. Three thesame overarching frames appeared throughout policy communication in all chosen contextsoverall and their characteristics seemed to vary depending on the context where the policywas discussed. A distinguishable tendency was observed in how feminism-relatedterminology was used in policy articulation. The study revealed that the “feminist” terms wereexpressed in the strongest way in those contexts where it does not provoke any controversy,and therefore might be least needed.
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