A Critical View on CSR in Different Business Environments : a comparison of CSR between Sandvik Sweden, and State Grid Corporation, China

Abstract: Corporate social responsibility (CSR) has emerged as a global trend in different countries with diverse policy, culture, and CSR perspective and development level. Thus, we want to analysis CSR in different business environments and find out the gap they have. That is the original idea of our research. This research mainly locates in Sweden and China, by comparing the temporal CSR development in a Swedish and a Chinese company—Sandvik and State Grid Corporation of China, the former as the advanced pioneer, and the latter as the dynamic learner, to gain an insight of the adaptability and feasibility of CSR in different business environments and countries. The thesis is based on case study and interview, and literature review. The method content analysis is applied when processing the data into figures. Besides, the 3C-SR model and Responsible Competitiveness Index (RCI) are adopted as the analysis model. The findings show that CSR is adaptable and feasible in whatever countries and business environments. Also, its core value and regulate guidelines are not changed, but the focal point in each stage of implementation will vary. In fact, CSR is not the ultimate goal, it’s a formula for transforming Responsible Competitiveness to a soft competence, lending the company to achieve sustainability. After the study, some recommendations and further study questions are given.