The Effectiveness of Personalised Advertising : An exploratory study on personalised advertising done on Facebook.

University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

Author: Amanda Jonsson; Julia Darnéus Ekeroth; [2021]

Keywords: Social Media; Facebook; Personalised Advertisement; Perceived Advertising Value and Attitude; Online Consumer Behaviour;

Abstract:

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