Attraction and Retention of Generation Y Employees

University essay from Högskolan i Kalmar/Handelshögskolan BBS

Author: Åsa Rollsjö; [2009]

Keywords: Retention; Generation Y; Employees;


The purpose of this thesis is to present a discussion about the organizational conditions that attract and retain Generation Y employees. This is done using an abductive research method. The work and career preferences of Generation Y are clarified using secondary data. The data is then analyzed and tested empirically at WSP Flack+Kurtz in New York City. The results show organizations can meet Generation Y’s wishes by, for example, offer extensive growth opportunities, frequent feedback, and an excellent social environment.

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