The Tension Between Growing and Maintaining Artistic Freedom - A multiple case study of Swedish craft breweries’ internationalisation process

University essay from Göteborgs universitet/Graduate School

Author: Ludvig Axfjord; Ida Jernberg; [2019-08-08]

Keywords: Craft brewery; Craft beer; Craft industries; Tension; Art vs Commerce; Network theories; Internationalisation; Artistic freedom; Mentality; Goal ambiguity; Gothenburg;

Abstract: MSc in International Business and Trade

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