PAWMOJI: Emotionally Expressive Avatar for the Quantified Pet Users

Abstract: The primary aim of this study is to investigate the impact of an avatar to dog’s daily pet care for the quantified pet users. Furthermore, it explores the design challenges of creating a dog-like avatar for Human-Pet-Computer Interaction. Pawmoji, an emotionally expressive avatar, was designed as a supporting element on the interface to help users interpret the data and increase motivation. Pawmoji changes emotional states according to pet’s daily activities. The data from the device is conveyed to the user via changes in the emotional state of the avatar. This concept was evaluated by pet activity tracker users. In the evaluation, users interpreted the presented emotions of the dog-like avatar in a similar way to human emotions and generally identified the needs of their dogs with high accuracy. The study has also identified design challenges, such as representation and message delivery, and revealed the potential impact of the avatar in daily pet care activities: unpleasant emotions displayed by the avatar were found to be less motivating by the participants. The study shows that an emotionally expressive avatar has the potential to motivate the dog owners and increase awareness of the dog’s state and feelings during the pet-caretaking process.