Out of Sight, out of mind : analyzing changes in union reporting in Swedish print media 1995-2019

Abstract: This study aims to investigate if there has been a shift over the last 25 years in the discourses on how trade unions are being discussed in Swedish print news media. More specifically, I will investigate whether a social change and change in power relations of trade unions can be detected in the discourses. The questions that guide this study are (1) How have discourses and discursive practices around news media reporting on unions and their role in society changed over the last 25 years? And (2) What kind of power relations can be detected in these discourses? 52 articles from four different print newspapers within the period of 1995–2019 and six semi-structured narrative interviews with union representatives, labor market reporters and think tank representatives compose the study’s material. From the material, three central themes could be extracted and analyzed with the theories of critical discourse analysis (CDA) and power resource theory (PRT). These themes are (1) the coverage of trade unions’ abilities and agencies, where union initiatives rarely are covered and unions, in general, have faded into more of a commentating role. (2) The discourse of the Swedish model serves as a discourse of power and highlights the alliance of unions and employers’ organizations. And lastly (3) how the reporting has moved away from a collective focus to a focus on the individual in the labor market. Conclusively, the study highlights the relational aspects of power and question whether the Swedish model is contra-productive on the part of labor, as the lack of conflicts fails to draw attention and thereby also fails to create a widespread and collective understanding of what unions are and do.