WHO ARE U WEARING? : investigating iconic celebrity fashion images as dress

University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

Abstract: This collection is an observation of the relationship between celebrity culture, fashion and the female form. Exploring how the modern fashion image is communicated to a wider audience through mass media. At the same the work aims to explore new ways of developing clothing from a starting point in figurative prints. The work explores the body as the new context of the celebrity image in order to display different perspectives of both image and body. This has been found through an interaction between print and body, the visual perception within the relationship of these and from a social point of view. The work displays thoughts regarding perspectives on body ideals, female stereotypes, fashion, clothing, mass media and fame in today’s society. The bodies of celebrities are seen as walking billboards and advertisement for designers, the work questions this adopted culture by highlighting the phenomenon. While the work is a comment on the ridiculousness within the mass media and celebrity worship, it is also a homage to these women who have put a mark in fashion history. The final result could be seen as a series examples of possible outcomes from working with the image in relation to body. But also as a statement on how the current state of fashion, where new ideas seem less important as who is wearing what.

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