CSR AND PURCHASE BEHAVIOUR : A Quantitative Study on The Impact of Various CSR Dimensions on Customer Purchase Behaviour

Abstract: abstract  Date:                                                           [2023-01-04] Level:                                                         Bachelor/Master thesis in Business Administration, 15 cr  Institution:                                             School of Business, Society and Engineering, Mälardalen University  Authors:                                                   Muhammad Tareq Ajji                                                                                                  (97/01/30)                              Title:                                                            CSR and Purchase Behaviour- A Quantitative Study on The Impact of      various CSR Dimensions on Customer Purchase Behaviour Supervisor:                                             Ali Farashah  Keywords:                                                CSR dimensions, Legal CSR, Ethical CSR, Environmental CSR, Social CSR, Purchase Behaviour Research questions                                              1- What kind of impact do different dimensions of CSR activities (Legal, Ethical, Environmental, and Social) have on customers’ purchase behaviour in car & IT industries?  2- Which of the dimensions is the most effective?  3- Is the pattern the same between these two types of industries?   Purpose:                                                    This paper focuses on the car & IT industries. The primary goal is to examine the effect of various CSR dimensions on customer purchase behavior. The sub-goals are to identify the most effective dimension and to see if there are differences between industries.    Method:                                                     CSR dimensions’ effect on the car & IT industries were utilized as the empirical context. The research adopts the quantitative approach, and the primary data was gathered via a questionnaire that was distributed to customers. Conclusion:                                             As for the car industry, results show that Ethical and environmental dimensions have a positive effect. The Legal and social did not have a positive effect on customer purchase behaviour. The results for the IT industry shows that all dimensions have positive effects on purchase behaviour, except the Legal one. The ethical dimension was the most effective on both industries, and differences regarding the dimensions’ effect were found.