Strategies in Telecommunications Industry during Privatization Process towards Competition – The Case of Thailand

Abstract: Purpose: The purpose with our research is to contribute to a deeper understanding for the importance of choosing useful strategies in a new market formation, and also for privatization and competition. Methods: A qualitative study has been done containing discussions, reports and theoretical approach. Mostly secondary data has been used to find an answer to our purpose. Results: The previous state owned companies have to be the first to identify and implement efficient strategies, to gain future advantages, since this market is changing all the time. The products and services in this industry are easy to copy and therefore the company has to renew itself and its strategies to stay successful. Efficient strategies in this industry are differentiation, cost leadership, competing on the edge and the network effect. The company has to look inside itself to find the most suitable strategy. All strategies do not fit all companies.