Technology implementation and the role of organizational culture

Abstract: Today’s society is evolving at a rapid pace and is placing increasingly higher demands on companies’ ability to adapt, especially to the ever-changing technological landscape. Ultimately, organizations need to successfully implement digital solutions in order to survive. Many projects still fail, and especially projects of technological nature. Meanwhile, culture is undeniably important in explaining behavior, and still, the role of culture is left in mystery in change management practices. In this paper, we survey and interview consultants of a management consulting firm. The method and analysis are through a lens of Schein’s view on organizational culture and The Unified Theory of Acceptance and Use of Technology (UTAUT). Verifying that organizational culture has a significant relationship with technology acceptance and propose an extended model of UTAUT. We discuss the key determinants to technological implementation success and in combination with key insights of change management develop a new Technology Implementation Model (TIM).