Analysis of web performance optimization and its impact on user experience

Abstract: User experience (UX) is one of the most popular subjects in the industry nowadays and plays a significant role in the business success. As the growth of a business depends on customers, it is essential to emphasize on the UX that can help to enhance customer satisfaction. There has been statements that the overall end-user experience is to a great extent influenced by page load time, and that UX is primarily associated with performance of applications. This paper analyzes the effectiveness of performance optimization techniques and their impact on user experience. Principally, the web performance optimization techniques used in this study were caching data, fewer HTTP requests, Web Workers and prioritizing content. A profiling method Manual Logging was utilized to measure performance improvements. A UX survey consists of User Experience Questionnaire (UEQ) and three qualitative questions, was conducted for UX testing before and after performance improvements. Quantitative and qualitative methods were used to analyze collected data. Implementations and experiments in this study are based on an existing tool, a web-based application. Evaluation results show an improvement of 45% on app load time, but no significant impact on the user experience after performance optimizations, which entails that web performance does not really matter for the user experience. Limitation of the performance techniques and other factors that influence the performance were found during the study.