What a Cluster can Muster: A Qualitative and Comparative Study About how Film Clusters in Sweden are Built and Operate

University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

Abstract: This paper aims to analyze how the two largest film clusters in Sweden, that are Skåne and Gothenburg, are built and operated. The purpose is also to investigate the similarities and differences that can be observed between them. The intention of the paper is to give new insights on what factors should be taken into consideration to build and operate a successful cluster. The data comes from a qualitative study where five various actors from each cluster were profoundly interviewed. The results show that the clusters in Gothenburg and Skåne are very similar in their infrastructure, they are constructed according to what previous literature recommends, that is to say, they follow a set structure and function owing to a solid network and governmental funding. The most important difference between the two clusters is that Gothenburg is bigger both in size and in revenue. This variation is due to higher regional investment from Västra Götaland Regionen which surely believed in the success of the film cluster in the region and sustained its development.

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