CONSUMERS’ BEHAVIOR TOWARDS TELEMARKETING: : A CASE STUDY OF DEVELOPED AND DEVELOPING COUNTRIES

University essay from Företagsekonomi

Author: Adela Macrinici; Mian Muhammad Bilal; [2011]

Keywords: Marketing; Direct Marketing; Tele-Marketing; Consumer Behavior; Tele-sales; Developing countries; Customer attitude behavior; Call center; Outbound calls; Proactive telemarketing; Sales promotion; Survey; Telemarketing center; Telemarketing sales; Telephone marketers; Cold calls.;

Abstract: Marketing, Direct Marketing, Tele-Marketing, Consumer Behavior, Tele-sales, Developing countries, Customer attitude/behavior, Call center, Outbound calls, Proactive telemarketing, Sales promotion ,Survey, Telemarketing center , Telemarketing sales , Telephone marketers , Cold calls.

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