The Lindängen Lobby - an investigation of how e-commerce can regenerate neighbourhood retail in a splintered landscape

Abstract: This thesis paper aims to investigate how digital retail might affect our cities (in particular in Sweden). It will be asked if an advancement of e-commerce, contrary to popular belief, can have a positive effect on the urban realm and subsequently how it can be facilitated in the fields of architecture and urban design. The paper aims to present an exposé of Swedish retail from the modern past up until today, in which the discussion is linked to the overlying theme of physical and metaphysical urban fragmentation .So in order to aid the following architectural and urban design proposal a broad grip on consumerism is undertaken by putting the topic in a context of politics, economics, culture geography, sociology and service management. The following design proposal draws lessons from the previously presented research and investigates how a suburb in Malmö could, economically as well as socially, benefit from a new type of retail typology oriented towards e-commerce.