The Importance of Sustainability Accounting; A quantitative study in the light of the values of the Millennial Generation

Abstract: The thesis investigates the perceptions about the importance of sustainability issues in the Millennial generation and the connection of the results to sustainability accounting to show how useful it is. The focus is particularly on sustainability as a criterion for job decisions and the extent to which it influences the motivation at work. In addition, differences in perception about age, gender, nationality, occupation, industry, and country of work will be highlighted.The empirical material has been collected through a quantitative method in form of survey questionnaires. 127 participants have participated and answered the survey question. The collected data has been automatically transferred to SPSS Program for analyzing, we have used cross tables to presents our empirical finding. The theoretical framework is based on the stakeholder theory, specifically the managerial approach. Also, previous literature about Millennials and Sustainability, Work motivation, and Sustainability accounting has been reviewed. the results indicated that Millennials have a positive attitude toward sustainability, and they evaluate the company's sustainability practices when looking for a job. They consider sustainability performance as an important factor to evaluate organizations.The result shows a strong connection between sustainability and the working motivation of Millennials, less motivated employees would influence the performance of the organization. Furthermore, Females of the Millennial generation value sustainability higher than males, the younger the people of the Millennial generation are, the higher they value sustainability.The study confirms that Sustainability accounting is an important tool to take up the values of the Millennial Generation regarding sustainability. Therefore, sustainability accounting can help a company to become more attractive for this generation and to have more motivated employees. This study provides an extended framework version, considering the highest valued job achievements of Millennials in the survey.