Customer Focused Business Models Within SCA Packaging

University essay from Lunds universitet/Företagsekonomiska institutionen

Author: Fredrik Fröjdh; Joakim Gyllin; Gösta Linderstam; [2002]

Keywords: Strategy; Business models; Customer focus; Logistics; SCA Packaging; Packaging Solution Provider; Service; Value; Management of enterprises; Företagsledning; management; Business and Economics;

Abstract: Identification, description and analysis of customer focused business models within Sca Packaging. A case study of strategic options according to the Delta model.

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