Greenwashing An experimental study about the effects of misleading and deceptive environmental claims in advertising

University essay from Göteborgs universitet/Företagsekonomiska institutionen

Author: Jacob Krafft; Rei Saito; [2015-02-03]

Keywords: Greenwashing; False advertising; Green marketing; Consumer attitude;

Abstract:

  AT THIS PAGE YOU CAN DOWNLOAD THE WHOLE ESSAY. (follow the link to the next page)