Implementing 3D-experience inside a car configurator

Abstract: Products today are mostly sold from the Internet. Both Virtual Reality (VR) and Augmented Reality (AR) has become a tool for visualization. IKEA Home has started a new era where user has the possibility to visualize their product in a preferable context. The purpose of IKEA home is to give users the opportunity to architect their own products. The AR technology is useful in those kind of application as well as 3D-visualization. In this thesis work the author will take a closer look at the automotive industry, or more accurately a car configuration and how the use of 3D-technology can affect the hedonic and pragmatic experience. Cars are a big investment for customers and most buyers choose to visit retail shops when they are buying new cars. In a retail shop they have the possibility to test the car and have a closer look of the product it self. But what if the buyer want to customize the car. How can that be visualized and give a feeling for the customer of being inside a actual retail shop. One solution would be to use a interactive 3D-model that could give the user a new perception of the car, this could also include different contextual visualizations of the car.