Key Business Services within Open Innovation Collaboration between Startups and large established Firms : A multiple case study of the value offering of Swedish corporate accelerators and incubators from a startup perspective

Abstract: Open innovation is a term that has become popularised over the years, due to changes in how business is done as a result of globalisation and digital transformation. Efforts are being made by incumbent companies to collaborate with external parties to a greater extent, and at the same time, the startup landscape has contributed with new technologies and innovations that in some cases have disrupted markets. A collaboration between large companies and startups can bring about positive synergies since these two types of organisations are different and have the possibility to complement each other. This master thesis looks into the outside-in model of open innovation, specifically examining corporate accelerator programs and incubation hubs from a startup perspective. The following research explores what key services that are offered within these corporate programs and how they can be improved according to startups that have previously partaken in them. This research is a qualitative study with an abductive approach. As part of the research, 10 semi-structured, in-depth interviews were held with representatives from a variety of startups. The major services desired by the interviewees to be included in corporate-run startup programs range from access to internal and external networks to putting more focus on a variety of funding alternatives. Early-stage startups expressed the desire of receiving help with understanding their market and customers. The key improvement areas brought up by the startup companies included the presence of internal champions that can help speed up certain processes and act as a facilitator for important meetings. Many startups point to the importance of having the influence to customize their program experience. In addition, accelerator and incubator employees with previous entrepreneurial experience are considered very helpful by the startups since they can grasp the struggles of the startup in a better way. Furthermore, to have more financing opportunities is desirable.