Value dimensions of digital health that are changing healthcare in Sweden

Abstract: Life expectancy has increased with improvement in healthcare and diseases have become expensive to treat, several actors in digital health are building solutions that can bring different types of business value and solve big problems in healthcare. With healthcare being one of the complex industries due to hard regulations surrounding it, several digital health companies and startups are still struggling to bring their solutions to the market. Even with many reliable technological innovations, several digital health solutions end up failing at the initial stage of execution. There are several factors that owe to the failure of these solutions such as bad market- fit, poor team, regulations and poor business models. This thesis, however, considers the three value dimensions such as value proposition, value creation and value appropriation that are linked to the different components of a business model. This is done through analysis of two case studies from Sweden that have implemented digital health to create and communicate value to their stakeholders. An interview with one of the personnel responsible for the case that has been performed to better understand the implementation of their case. The findings have shown that an innovation can reach a larger mass by identifying and collaborating with a powerful stakeholder with similar problems or needs. The results of this thesis also include recommendations based on the value dimensions for the companies or startups working with digital health. Researchers and practitioners in the field can use them along with other factors to understand value dimensions and their role in creating better business and value for the society.