Internal Marketing : A way to transfer brand identity to Swedbank and Forex Bank's employees

University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

Author: Malin Hilmersson; Lena Eriksson; Emma Sjölander; [2009]

Keywords: internal marketing; brand identity; crisis communication; internal commuication; Swedbank; Forex Bank;

Abstract:

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