50% off Genuine Leather! Reviving Coach, Inc.'s Reputation

Abstract: The “Corporate Brand Management and Reputation: Master’s cases” is a case series for applying the case method of teaching and learning in higher education. The cases are relevant to brand strategists in private and public sector organizations, as well as academics and students at universities, business schools, and executive education. This case is written by the respective authors and focuses on Coach, Inc., a New York based leather company in the fashion industry.