Tea Marriage of Starbucks and Teavana

University essay from Lunds universitet/Företagsekonomiska institutionen

Author: Johanna Karlsson; Carla Melissa Cetino Salazar; Xinyi Yao; [2019]

Keywords: Starbucks; Teavana; Case; Business and Economics;

Abstract: This case is about Starbucks acquisition of Teavana and the events that followed.

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