Product Adoption Design of Ergonomic Aid Utilizing Eye Tracking Technology

Abstract: Tobii Dynavox is developing a product called Ergo, which is an ergonomic aid utilizing eyetracking technology. Its purpose is to ease physical pain related to computer work by enabling the user to navigate their computer with their eyes. With this product, Tobii Dynavox is entering anew market and addressing new customers, therefore needing a better understanding of potentialcustomer needs, behaviour and desires. The research questions investigated in the project are;What does the market of ergonomic aids look like? What does the customer journey with Ergolook like? Who are the potential users of Ergo and what are their needs? How should Ergo bedesigned and presented to facilitate adoption?In order to understand how Ergo should be developed, a research of Ergo’s context was conducted. The research consisted of a user study, a study of the brand identity of TobiiDynavox and the market of ergonomic aids. It also consisted of a literature study where eyetracking technology, physical ergonomics, human-computer interaction, cognitive ergonomics and the market of technological innovation ware studied.The research resulted in insights that were summarized in a list of guidelines. The guidelines areessential to follow in the development of Ergo in order for it to be user-friendly, profitable, morefeasible and ready for market launch. The insights from the research also resulted in a list ofproblem areas, of which the problem of the users’ difficulty in adopting eye tracking was chosento work further with. The development of Ergo involved solving the chosen problem area. The solution is a product adoption design with a linear process of unpacking and installing the product. It further involves a new system of how to learn and adopt eye tracking as a tool in daily computer activities. The overall adoption design is guiding, comprehensive, friendly and intuitivewhile also communicating feelings of excitement and giving an impression of high-tech. The evaluation concluded that the design is beneficial for Ergo in order to facilitate user adoption and to succeed on the market. Finally, all results were summarized and discussed in the end of the project.