Exploring Net Inflows in Securities Trading - Analysing Which Factors Contribute the Most to Net Inflows for a Swedish Niche Bank

Abstract: This thesis examines which factors drive overall net inflows to a Swedish niche bank. It further investigates whether these factors are the same or different from the factors that drive net inflows to mutual funds as well as shares. To find the key factors, and to what degree they drive the different net inflows, three separate multiple linear regressions were performed. The data analysed was taken from the period January 2018 to February 2022, and was provided by Avanza Bank. The data for the driving factors were gathered from different sources online. 21 regressors were used for this analysis. The thesis conclusion in brief was that for total net inflows the main contributor was the number of customers, which positively impacted the net inflows. The two subcategories: mutual fund and stock inflows were more volatile and the number of customers proved not as important in these cases. Some seasonal patterns were recognized, e.g. January was always a significant month for total net inflows. Therefore, performing a time series analysis would be recommended to draw further conclusions. Other possible avenues for future research is to gain a deeper understanding of this applied area of mathematics and to gather more data both in terms of the analysed time period and number of regressors.