Avoiding reinventing the wheel

University essay from Lunds universitet/Institutionen för strategisk kommunikation

Abstract: An ever changing world is constantly putting new demands on organizations; development and adjustment are ongoing processes. Successful ideas have become merchandises as recipes for success. Additionally, a larger amount of co-workers has the capability to embrace the flourishing ideas and the communicational research has not been up-todate in this matter. This thesis is a qualitative case study of the police in Helsingborg where co-workers has integrated an external idea. The focus of the study has been to investigate the communicative support that has been provided to the co-workers and what has been perceived as essential in the process. Furthermore, the thesis deals with the crucial aspect of the Police’s claims for legitimacy and whether this is problematic in the process. We conclude with illustrating an ideal type of communicational support and the generated knowledge is important in order to be able to support co-workers in an insightful way in the future.

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