The Influence of Marketing Mix on Swedish Consumers’ DecisionMaking-A Study of Haier Home Appliance Company

Abstract: The increase in international business and global corporations have changedtraditional way to do business, including marketing research and havestimulated the needs for international marketing research, which is to gatherdata about customers in international markets, and to monitor trends in thesemarkets, as well as to conduct research to help decision maker to choose theappropriate strategies. (David and George, 2001)The increase in the globalbusiness has highlighted the importance of the problems related tointernational research. In this project, the problems regards to the decisionmaking in Sweden, this thesis collects information on this area and wish to