Organisational Communication in Dutch Branches in Swedish Companies : A study of Securitas Systems, Volvo Trucks and Electrolux in the Netherlands

Abstract: Örebro University Department of Humanities Media and Communication Studies Bachelor Thesis, Spring 2007 Title: Organisational Communication in Dutch Branches in Swedish Companies - A study of Securitas Systems, Volvo Trucks and Electrolux in the Netherlands By: Patrik Edvardsson Supervisor: Inger Larsson Purpose The purpose of this thesis is to analyse how top management in three Swedish companies view the communication within the company. Aspects that are investigated are organisational structure, how core values are used in this communication and what role different communication forms such as intranet, organisational newspaper and face-toface communication play in value creation. Theories Theories in communication theory, PR, Intercultural communication and organisational theory are used as theoretical framework for the study. Important concepts that are used are sensemaking in organisations, core values, mission and vision as well as organisational structure as well as different communication forms. Method The method used in this thesis is semi-structured qualitative interviews with five people in top management, working in the three companies in this study. The interviews were conducted at each company and took between 30 min and one hour. Results The study shows that all companies have clear core values that are communicated within the companies. They are communicated though different channels such as intranet and magazines but also though dialogue; Securitas even have a game that is used to promote understanding and discussion concerning core values. The organisational structure, which encourages informal communication, is crucial in the process of sensemaking in all companies. The companies have weak hierarchical structures, which promote empowerment. The management believe that it is important for them to be good examples and live up to the core values, as well as maintaining an environment that encourage communication and sensemaking among the employees. face-to-face meeting are important to build lasting networks. Keywords