Literature Exploration on the Correlation between Value, Business Model and AI Technology : A Case Study on Urban Green

Abstract: Value has received an increasing focus in business, meanwhile, under the background of industry 4.0, where the intelligent technologies are significantly reshaping the development of business model and accelerating the innovation. Understanding the correlations between value, business model, and intelligent technology can guide practitioners to create new competitiveness. There’re numerous articles concerning business and technology in recent years. However, few studies touch upon the value’s utilization and impact. The primary purpose of this paper is to explore the value concept adoption in business model under the effect of intelligent technology. A systematic literature study is developed in five steps: 1) reviewed abstracts of 392 publications; 2) extracted keywords and mapped terms; 3) analyzed mapping clusters in twofold groups: business and technology; 4) recorded major theories of each paper, analyzed in the corresponding category; 5) corpus analysis in value aspect for a deeper gap study. Furthermore, to illustrate the benefits of the findings, the urban green field is selected for the theoretical application. Urban green is studied by a similar literature study process to prepare for the application. The chosen urban green service - HUGSI is comprehensively analyzed. The primary result demonstrates the gap in value compared to business and technology, the barrier of systematically and equally handling value. The paper explores the status of existing studies related to the three areas, maps the inner correlations and points out the lack of focus on value. The result serves as a base for further literature study, contributing to a shift from business or technology-focused to value-focused in both theory and practice.