Blogging Eurovision: An Unconventional Online Space for Everyday Political Talk

University essay from Uppsala universitet/Medier och kommunikation

Abstract: The paper starts by providing the overview of the Eurovision Song Contest, its participant countries and the audience. The aim of the research is to find out how everyday political talk takes place on non-political platforms. For this study, a blog dedicated to the Eurovision Song Contest was chosen. The research is netnographic, and the conclusions are drawn based on content analysis (the comments left on the Eurovision news blog - Wiwibloggs.com) and interviews with the journalists of the blog. The paper approaches the blog as anon-institutionalized space, also known as “the third space.” It covers issues such as nation branding, communication in an anonymous setting and deliberative democracy. The paper further analyses different characteristics of the content shared on the blog and answers a question on whether such content is agonistic or antagonistic by nature.

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