From /færj/ to /rang/ : Strategies for textiles and colours for sustainable product design

Abstract: Colour is used as a form of communication which represent ideas, feelings, and emotions. The possibility to use colour as a symbol for interpretations is endless. Colour represents different things in different part of the world and hence understanding the colour psychology is important in product design. Taking a product from one part of the world to the other part of the world is a challenge in terms of acceptance for the product. In this product design project, we discuss how a foreign brand can introduce in Indian market with the help of colour choice. India is complex country in terms of belief , myths and traditions and its relation to colours. Understanding Indian market through colour preference is challenging and interesting. The focus lies on baby stroller where textile is used as a medium to study colours that bring the brand an identity. Through this thesis , a baby stroller from brand Thule will be redesigned to add colour combinations in textiles which, in future, gives the brand an identity to adapt to the Indian market. It also focuses on developing a colour palette for south Indian market (as phase one) which can be used when introducing a new product in India.