DESIGN OF SET DISPLAYS FOR BREAD AND BAKERY IN GROCERY STORES

Abstract: Master thesis carried out in collaboration with PS Retail, a retail design company from Jönköping, during the spring semester of 2022 as a part of the Industrial Design Master at Jönköping University. This project describes the process of design, development and construction of a module focused on the bread and bakery department in grocery stores for EveryDay Sweden, a partner of PS Retail. It consists of the development of a new versatile and contemporary assortment of displays that fit the interior of grocery stores, more specifically, for the bread and bakery department. Some of their approaches are to anticipate how supermarkets will evolve over time and design accordingly. In addition, they want the space to be comfortable for everyone, so some ergonomic factors are taken into account. Finally, their goal is to expand to other European markets, so both aesthetics and function must be considered. The final result is a module for bread storage and some proposals on how to fit in different environments. It works similar to a drawer, except that when the customer pulls it, the glass is lifted and the bread is exposed. In addition, the proposals represent how this module would look in different shapes and environments, depending on the capacity of the store.