Exploring new possibilities of renting bicycles in urban space.

Abstract: Bike sharing is a service, spread over the world and often finds recognition by being made available to almostanyone, providing affordable access in urban space and becoming an alternative to motorized transportationand vehicles.But does bike sharing now answer our needs and desiresin our every day practice in town? Are there possibilitiesto enhance the sharing experience?How to adress the ones that do not make use of the service yet?By keeping close sight to users throughout my project and involving them into my process, it helped me understandhow they want to make use of the bicycles and the service to meet their expectations.These understandings and keyfindings I translated towardsbike sharing and its conclusion defines my proposal.Resulted is a link to StorStockholms Lokaltrafik and bike sharing, a “muscle driven individual public tranportalternative” to the already established public networksystem in Stockholm‘s urban space.Driven by values such as accessibility, flexibility and reliability, I envisoned in a fictional collaboration with SL, the SL Cykel.The SL Cykel covers a Product Service System, embededin the tbana areas and accessed by SL‘s smart card.Based on different modes of traveling, this proposal is meant to be a self-regulating system, which encouragesits customer to become active part in the service and its flexibility.