GREEN AND ETHICAL – DO B2B CLIENTS ALSO CARE?
Abstract: The purpose of this study is to examine the relationship between CSR initiatives and corporate financial performance among B2B companies in the Swedish market, in an attempt to provide insights into the CSR strategy of B2B companies. This thesis adopted a deductive research approach where hypotheses are proposed based on a broad review of previous theories, then a quantitative analysis is conducted to test the hypotheses. Empirical data of 38 Swedish B2B companies was collected to calculate return on assets and to calculate social and environmental CSR index separately through content analysis. The correlation among the variables is analysed through Pearson Correlation Analysis. Despite the fact that many previous studies show that CSR positively affects financial results of B2B firms, our research, however, fail to observe a significant correlation between corporate financial performance and CSR performance–in terms of neither social nor environmental perspective. Various possible factors and interpretations are presented to explain our findings.
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