Strategy 2 Performance : Turing Strategy 2 Performance through Successful Implementation

Abstract: The purpose of this study was to understand key challenges in turning strategy to performance, and with that as a fundament suggest a model for the strategy implementation process. The work is based on a theoretical framework that brings together and merges different areas of science to create new synergies and leveraged results. In this case, the area of Strategic Implementation receives added value from mainly Innovation- and Knowledge Management, as aspects of the intersection between Industrial Dynamic and Organizational Behavior. Moreover, due to the strategic focus, additional theory regarding Technology Marketing is also included. Departing from the theoretical framework, an empirical study was conducted by qualitative interviews of two managerial levels at an international conglomerate. The outcome of both theoretical and empirical findings is discussed and analyzed, and results in two main recommendations, addressing the question of how the challenges could be solved with innovation and knowledge management as a fundament for implementation. One of the main recommendations is cyclic implementation routines, advancing in a loop consistent of; Strategic selection; Enabling of effective knowledge acquisition; Implementation; and Learning. The other main recommendation is an Innovative and learning organization, involving Shared vision, leadership and the will to innovate; Appropriate structure; Effective Team Working; Continuing and stretching individual development; Extensive communication; High involvement in innovation; External focus; and a Creative climate. Coherent with these recommendations, a model is presented where the cultural components could be regarded as the fundament of the organization, which is complemented with the learning cycle and regard to the organization’s holistic level of maturity. This model strives to inspire to “manage the flow of organizational culture to make the wheels of implementation routines spin”.