MICE and the effects of Covid19 : "A qualitative study on how the Effects of Covid-19 have affected MICE professional meetings companies in tourism globally"

University essay from Södertörns högskola/Turismvetenskap

Author: Harriet Williams; Lovisa Santos; [2021]

Keywords: Pandemic; MICE; Tourism; Meetings;

Abstract: This study has sought answers through semi-structured qualitative interviews with MICE companies from a global perspective, about their experience and experience before and during Covid-19 to gain an insight into the effects of pandemics (Rwigema, P. C. 2020). The study has been based on interviews with nineteen respondents who work within MICE companies and to get the global perspective, the answers from 4 Zoom interviewers and 15 who answer the questionnaire, these people are from different countries.  The material collected has been analyzed together with the theoretical frame of reference which is Butler's TALC model to identify a destination's renewal phase where dramatic changes are made on all levels to give the destination new life and PESTEL framework to identify the various aspects the company uses in the process of Covid-19 effects (Rwigema 2020). Furthermore, the empirical material is also strengthened together with previous research on the main thematizations presented in this study.  The results of the study shed light on how MICE companies have been affected by Covid-19 and how they believe that the corona crisis can best be remedied (Roy, A., Suresh, P., & Nirmal, S. S. 2020). The study shows the extent to which MICE companies have been affected by the pandemic and the obstacles they have encountered along the way. The different parts of the result are in line with the theoretical frame of reference described together with the empirical material of the study.  The more in-depth analysis of the material from the interviews also shows that this type of study can provide additional information in aspects that play a major role in future further studies in the subject as this situation is in an ongoing constant change and development phase. In addition, it is important to mention that this study's focus is to place weight in the survey material based on the conditions that the time frame prior to the survey has provided space for. Several aspects are highlighted during the course of the study, which we believe may play a significant role in further research. The final decision-making in delimitations this study has had, therefore, provides additional scope for further research on the subject. (Roy, A., Suresh, P., & Nirmal, S. S. 2020)

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