Corporate Social Responsibility and its Effect on Employee Retention Intention : A QUANTITATIVE STUDY OF EMPLOYEE NEEDS, MOTIVATION FACTORS AND HYGIENE FACTORS
Abstract: ABSTRACT Date: 06.06.20 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Mohamad Kaddoura Erandika Perera Pia Sophie Paulsen (90/06/24) (88/06/29) (98/01/10) Title: Corporate Social Responsibility and its Effect on Employee Retention Tutor: Edward Gillmore Keywords: CSR, HRM, employee retention, employee satisfaction, employee needs Research question: How does internal Corporate Social Responsibility affect employee retention in an organization? Purpose: To examine & identify how Corporate Social Responsibility affects employee retention as well as to determine & evaluate the relationship between CSR and employee retention. Method: This thesis is based on the deductive approach which leads to quantitative data analysis through a cross-sectional time horizon in form of a rating question survey. The entire research is developed on Mark Saunders, Philip Lewis and Adrian Thornhill’s (2008) onion model. Conclusion: Internal CSR, together with HRM, is influencing employee satisfaction through policies and strategies that are directed at employees and adapted to employees’ individual preferences. These preferences were identified in the form of needs and motivating & hygiene factors. The findings suggest, that even when high employee satisfaction is achieved, employee retention intention is not guaranteed. CSR, therefore, has a direct effect on employee satisfaction but not necessarily on employee retention.
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