Gamification of Stock Trading : Activating sleeping resources

University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

Abstract: Increased motivation by utilizing gamification is investigated in this report. Two problems in society were alerted by a finance company in collaboration with a Swedish university. The first problem was that people did not save enough for their retirement. The second problem was that some people saved money but did not have the money invested, which the finance company calls sleeping money. The company found that the reason for this was due to lack of motivation. In a general perspective, the two core problems are lack of motivation and unused resources in society. If sleeping resources were utilized, it could benefit those using the resource, the owner of the resource, and in society as a result of increased utilization of these resources. Multi-sided platforms are being used in various industries and are a great way to interconnect two different sides of a market, i.e. buyers and sellers. Gamification is proven to be an efficient way to motivate people. Therefore, the purpose of this study is to find a solution to how sleeping resources can be activated by utilizing gamification on a multi-sided platform. Generally, it was concluded that gamification can both intrinsically and extrinsically motivate users to activate sleeping resources.

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