What’s on your mind? Understanding the Influence of Social Media on Authentic Leadership Dimensions and Education from the Millennials’ Perspective

Abstract: Social media has paved a new way for communication and interacting with others. ’What’s on your mind?’, ’How are you feeling today?’, ’Where are you?’, ’Who are you with?’. These allusions lead back to status update questions of the largest social network to date. This thesis seeks to primarily understand, to which extent and if, social media usage influences authentic leadership dimensions and education from the millennials’ perpective. Additionally, it portrays results of an online based questionnaire conducted among students and alumni within the millennial generation.