A study on the approach to opportunity recognition by ventures with disruptive characteristics

Abstract: The aim of the paper was to contribute new insights on how ventures with disruptive characteristics approach opportunity recognition. The construct of disruptive innovation is a relatively new body of theory and there is a lack of clarity on the process of disruption, especially when it comes to making ex ante predictions. It is critical to understand how the process of opportunity recognition influences the process of disruption. Studying the approach to opportunity recognition by ventures with disruptive characteristics, offers an unique insight into the process of disruption as we found a consistent pattern amongst the majority of the ventures regarding their approach towards active search and their mind-set.