The Rhetoric of Obama

Abstract: The project examines political language rhetoric used by American President Barack Hussein Obama as a powerful persuasive tool to present his vision of America and to set forth the goals for the nation. The study focus on President Obama’s 2013 inaugural speech delivered on January 21st, 2013, that touches some of most controversial issues: gays’ rights, climate change and women equal rights along with the rationale for his new administration and his socio-political ideologies. Selected theories of the Aristotle’s rhetoric along with the genre theory of Campbell and Jamieson are accounted to analyze the rhetoric strategies and genre characteristics of inaugural address.